PROJECT

BLNK APP

ROLE

Designer

TOOLS USED

Figma

Adobe Creative Suite

This satirical project aims to critique the tech industry’s obsession with app-based solutions for problems that may not even necessarily need solving.

With BLNK, by imagining an app that tells users when to blink (a semi-autonomic function that requires no conscious effort) the project highlights the absurdity of targeting even the most basic human behaviors for optimization's sake.

In doing so, it raises a larger question about the role of designers: are we truly innovating to serve, or perpetuating ways to commodify and monetize what makes us human?

REFERENCES

Stasy. Basic UI Pack. Flaticon, Freepik Company, https://www.flaticon.com/packs/basic-ui-4.

Uicons. Flaticon, Freepik Company, https://www.flaticon.com/uicons.

Adobe Stock. Various images licensed for design reference and compositing. https://stock.adobe.com.