Hi! I'm Gileen,

critical

anti-capitalist

radical

equitable

speculative

accessible

dialogical

imaginative

critical

critical

anti-capitalist

radical

equitable

speculative

accessible

dialogical

imaginative

critical

design thinker.

Using design and technology to question dominant narratives, better understand the human experience, and build towards more equitable futures.

Hi! I'm Gileen,

critical

anti-capitalist

radical

equitable

speculative

accessible

dialogical

imaginative

critical

design thinker.

Using design and technology to question dominant narratives, better understand the human experience, and build towards more equitable futures.

PROJECT

HONEST PAPAYA


TOOLS USED

Adobe Creative Suite


ROLE

DESIGNER


White Wash by Honest Papaya is a packaging design project that critiques the lingering effects of colonialism in Philippine beauty standards by rebranding a widely used skin-whitening product in the Philippines: papaya soap.


By presenting the product through blunt and unfiltered honesty, the design exposes how colorism and proximity to whiteness are still heavily marketed as ideals.


Drawing from my own personal experience and memories of growing up in the Philippines, I wanted to bring light to how colonial mindsets continue to shape not just the everyday products we buy, but ultimately how we perceive ourselves.


REFERENCES


Adobe Stock. Various images licensed for design reference and compositing. https://stock.adobe.com.